Ford India 93pc jump in exports props up March sales to 15775 units

Ford India sold 15,775 vehicles in combined domestic wholesales and exports in March, 2015 as compared to 11,805 vehicles in the corresponding month last year, thereby registering a 33.62pc growth. March domestic wholesales were at 5,253 vehicles against 6,356 units in the same month last year, a drop of 17.35pc. Exports grew to 10,522 vehicles compared to 5,449 units in March 2014, an increase of 93pc.

Anurag Mehrotra, executive director Marketing, Sales and Service at Ford India said, “With the economic recovery being slower than anticipated and a high interest rate and inflation environment, customers continue to defer their discretionary spends. However, Ford’s faith in India’s long-term growth prospects remains intact. We are continuing to invest in India’s future growth potential. In March, we took our growth commitment in India to a new peak with the inauguration of US $1-billion integrated manufacturing facility at Sanand, Gujarat.”

Spread over 460-acres of area, the Sanand Vehicle Assembly and Engine Assembly plant aims to establish India as a major global manufacturing hub. The integrated facility includes a state-of-the-art vehicle manufacturing facility and a world-class engine plant. The Ford Figo Aspire, a new sub-four-metre compact sedan, will be the first car to roll-out from the new plant. The car is scheduled to go on sale later this year.

“India is a key market for Ford and with our Sanand plant being operational, Ford is stronger than ever to provide cars and utilities that customers want and value. We plan to introduce three new models in the next 12-18 months with leading quality, fuel efficiency, safety, smart design and value,” Mehrotra said, adding that “Alongside creating employment and contributing to economy, our manufacturing operations at Sanand will enable us to serve our customers with great quality products, both in India and around the world.”

With an installed annual capacity of 240,000 vehicles and 270,000 engines, the facility nearly doubles Ford’s installed production capacity in India. Ford’s Sanand plant will commence production with a single shift operations supported by approximately 2,500 employees. The plant also will generate employment of more than 7,500 workers across tier I suppliers and the rest of the value chain.